Books

I wrote The Artist Entrepreneur because I was looking for a practical way to emerge in the real art market.

Artists are often encouraged to focus only on creation, leaving the management of value, communication, professional relationships and sales to other people. I chose to address these aspects directly as well.

Throughout my journey, I looked for an alternative to relying exclusively on traditional circuits and on systems in which artists may end up paying to exhibit without building a real commercial opportunity.

In this book, I organise the principles that I personally applied: artist positioning, artwork value creation, professional relationships and collaboration with luxury design, interior design, cinema and hospitality.

I also discuss sales, artwork rental, contracts, collaborations, communication, protection of creative work and the relationship between artists and artificial intelligence.

I did not write an abstract treatise on art. I wrote a practical manual to help artists present themselves more effectively, create value around their work and approach the real market with greater independence.

After trying to emerge as an artist and present myself in the real commercial world, I found myself dealing with SEO, GEO and the growing role of artificial intelligence in how people search for information and choose products.

I began to wonder whether the experience I had gained while writing The Artist Entrepreneur and during my professional development could also help people starting from a smaller reality.

That question led me to write The ABC of SEO & GEO.

I wrote this book to help small sellers, craftspeople, artists, independent professionals, small shops and owners of personal websites present what they do more clearly and become easier to find online.

SEO concerns visibility in search engines. GEO concerns the possibility that content, products and professional activities may also be understood and recommended by artificial intelligence systems.

I do not promise automatic results. Instead, I explain how to organise content, choose more effective language, clarify an online presence and build a credible foundation for being found and understood.

I generalised the experience I gained throughout my professional journey and turned it into a practical guide for people who may not have large budgets or a complex business structure.